Kathy Friend, fashion expert, wardrobe coach and personal shoper

It always cracks me up when people go to the
"about us" page of a website. Generally, it's a
bunch oh hooey to make a company look bigger
than they are. You won't find that here. I am
one person - who has a few friends who help
out from time to time. Every single client I have
is my client. I work directly on each project to
make sure no detail is left undone.

MY JOB
In a nutshell, I am a wardrobe coach and personal
shopper. I come into your home and help you determine your style, audit your
wardrobe and create a look that flatters your lifestyle, body shape and
budget! Every project is customized to fit your specific needs. Nothing that I
do is cookie-cutter...because YOU are unique, your style is unique, and your
needs are unique.

I am the Fashion and Style Expert on the WSBT Morning Show, the Fashion
Editor of Michiana FAMILY Magazine, and Wedding Day Magazine. I also
write for a national online magazine, Blissfully Domestic. (see stories
HERE).

In my "free time" I peddle women's clothing for 2 designers. One is a private
label (direct to customer), and the other is a boutique collection called Madras
641.

WHAT I AM GOOD AT
My expertise is in the area of fit, I love figuring out what your shape is, and
teaching you what cut/style of clothing will flatter you. I feel like I've been
doing this my whole life - with memories of inviting elementary school friends
from school over with the sole intention to make them over! I believe that style
does not have to be expensive, and am very willing to work with you on your
style make over budget. I shop at boutiques and department stores, but I also
search the racks at Target, TJ Maxx, Filenes, second hand shops, Goodwill
and so on.

I also like helping men and women define their personal style. I have a strange
size memory – I might not remember your name, but I will remember what size
you wear and what looks good on you!

I've worked for several apparel companies throughout the years and have had
extensive training in fit and personal style. I have relationships with designers,
boutiques and national retail stores that allow me a unique perspective on
trends and what is available in the market place.

ON A PERSONAL NOTE
I love jeans that fit perfectly, flippy skirts, jackets with unexpected details,
pearls with t-shirts, and way too expensive shoes...I am addicted to shoes
(seriously, I get a physical reaction when I walk into the shoe department at
Nordstrom or shop online at Zappos). I see my 'job' as more of a ministry
than a j.o.b. I am one of the lucky ones who has figured out why I am who I
am, and why God put me on this earth...and that is to help people look and
feel great about themselves!

I am not a mom to a zillion kids…I do not take myself too seriously – and am
pretty transparent, and can’t believe that THIS is what I do for a living. I am not
a super-fan of couture designers (unrealistic for almost everyone). I don’t like
coffee (just heard many of you gasp), and I like milk in my morning tea.