|“Know first who you are; and then
adorn yourself accordingly.”
Euripides, who lived from 480 – 406 BC and
mostly wore a sheet.
About Me...all this, and a mom too!
Kathy Friend is a wardrobe coach and image consultant who helps men and
women all over the world embrace their own personal style. Her Image
Consulting business extends beyond individuals to corporations, universities,
political campaigns and celebrities.
She has styled numerous events, photo shoots and ad campaigns including
those for Redbook Magazine, Wal-Mart and Kenmore. She was hired to work on
several ventures in Hollywood with reality and talk TV; she has styled guests
who walked the red carpet at the Emmy Awards and CMAs. Kathy is known as the
Goodwill Fashion Guru proving her belief that being stylish does not have to be
“Style is an expression of who you are – an extension of your personality.
Projecting the best image possible makes a person a better friend, spouse, parent, employee and above all – a better leader.”
At the age when most young girls were dressing up their dolls, Kathy dressed up and styled her friends. Her talent for creating
eye-catching looks continued throughout her high school and college years and began to include her career.
Kathy earned a Bachelors Degree from Indiana State University, and a Masters Degree from Davenport University. Her
professional background includes over 20 years as a Marketing professional with specific expertise in media and advertising to
Kathy’s experience as a buyer, designer rep, advertising, marketing and social media provides her with an advantage over her
competition. In 1994 she began to merge her “hobby” with her professional life; from there her entrepreneurial spirit drove her
to create her own company: Kathy Friend , Image Consultant.
Awards, Certifications and Training
DCC Certified Color Expert
CIC Trained Image Consultant
Body Shape Type Expert
Individual Style Definition Certification
Psychology of Clothing and Business Certification / Expert
Dove Campaign for Beauty - facilitator
SHORE Magazine - Regional Style Icon (Chicago)
AICI - recognized Image Consultant
Kathy is one of the certified image consultants (CIC) that is part of Shari Braendel’s Fashion Meets Faith workshop team, a
nationally known speaking team.
Print Media, Television and Radio
Kathy is the Fashion Editor of The Family Magazine and is a contributor to Sassy Magazine, BOOM Magazine, Michiana Man
and Be The Boss Magazine. She has also written articles that have appeared in Wedding Day Magazine, and BlissfulStyle.
com. Since 2009, Kathy has been the key editor of the Goodwill of Michiana’s “Goodwill Tips” blog.
In addition to writing, Kathy has been quoted in local, regional and national publications including: The Elkhart Truth, The
South Bend Tribune, Tribune Business Weekly, CNN, InMichiana, and LAKE Magazine.
Since 2007 Kathy has made regular appearances as a fashion and style expert on morning news programs. Kathy has
appeared on the Fox59 Morning News Show (Indianapolis), WSJV Fox28 Morning News Show (Elkhart), WSBT Morning Show
(South Bend), and the WNDU16 Morning News (South Bend). She has also appeared on The Harvest Show and on
international television via WHME-TV. From 2010-2012 she was heard on a weekly radio segment on WFRN’s Family Friendly
Morning Show with Doug and Vincy (Northern Indiana / Southern Michigan). She has also been heard on B100 Radio, QMix
Radio, KORN Country.and on PULSE FM.
The Junior League of South Bend, IN (transferring to the Junior League of Indianapolis, 2013)
The Bloomington (Indiana) Chamber of Commerce
National Association of Women Business Owners (NAWBO)
For nearly 30 years, Kathy has been an active member of her community; actively volunteering with St. Margaret’s House
(South Bend, IN), Granger Community Church (Granger, IN), and offered her time and fund raising skills as a dancer for the
Center for the Homeless (South Bend, IN) annual event, Dancing With Our Stars Miracle Auction.
She has served on the Board of Directors for:
Good Shepherd Montessori School
The March of Dimes (Michiana - South Bend, IN)
Topsfield Condo minimum Association (South Bend, IN)
Women Business Owners of Michiana